When the World Cup arrives in 2026, it will bring more than just matches — it’ll bring millions of fans, countless stories, and an unmatched emotional charge. Is your brand ready? Gone are the days when a logo on a stadium wall was enough. Today’s fans crave immersive environments, interactive storytelling, and meaningful engagement that travels beyond the pitch. The brands that succeed won’t just show up at the game — they’ll become part of the game-day experience.

In our recent Ask the Expert column for InTents Magazine, our managing director Gordon Machielsen breaks down how precision planning and modular systems allow assembly to deliver high-impact temporary structures under tight timelines.

We partnered with BizBash to take the pulse of over 200 experiential pros about the future of experiential. The results might surprise you...

Spoiler alert: this isn’t a moment—it’s a market. At the National Sports Forum Spring Summit, Czarnowski Collective led a powerhouse session unpacking how female-focused brands are rewriting the sponsorship playbook.

The BroadRoom was created to build community, spark conversations, and connect bold women from all corners of the business. Denver was our first stop—but definitely not our last.

Let’s be honest—when someone starts talking about trusses, purlins, and bookends in the context of temporary structures, most marketers nod along while secretly hoping no one asks them to explain what any of that means.