Speed is Not the Enemy of Experiential — It’s the Fuel
- assembly
- Oct 6
- 1 min read
In the experiential world, speed has a reputation problem.
It’s often seen as the enemy of quality, the shortcut to compromise.
We see things a little differently.
In a recent Ask the Expert column for InTents Magazine, our managing director Gordon Machielsen breaks down how precision planning and modular systems allow assembly to deliver high-impact temporary structures under tight timelines — without sacrificing craftsmanship, safety, or design integrity.
Because in live events, the clock never stops.
But if you know how to build smart, that’s not a problem — it’s your edge.
Read the full Ask the Expert feature here 👇
