Four things to know about how female fandom is shaping the future of premium partnerships and fan engagement.

There was a time when “safe” made sense. When predictable campaigns and polished messages could still cut through the noise, but those days are gone. Audiences have changed — they’re more connected, more skeptical, and more emotionally driven than ever. What used to feel secure now feels stale. And what used to be “safe” now quietly kills momentum.

In our recent Ask the Expert column for InTents Magazine, our managing director Gordon Machielsen breaks down how precision planning and modular systems allow assembly to deliver high-impact temporary structures under tight timelines.

Leadership has always been about more than skills on paper. It’s about decision-making under pressure, navigating ambiguity, building trust, and inspiring people to follow you into the unknown. Those aren’t qualities you can memorize from a textbook — they’re forged in experience. 

Here’s the truth: your audience doesn’t remember who had the flashiest LED wall. They remember how you made them feel.

Spoiler alert: this isn’t a moment—it’s a market. At the National Sports Forum Spring Summit, Czarnowski Collective led a powerhouse session unpacking how female-focused brands are rewriting the sponsorship playbook.