Over the past decade, we’ve watched a quiet but seismic shift in how consumers engage with automotive and tech brands. The classic showroom—with its polished floors, neatly lined vehicles or devices, and salespeople waiting to talk specs—is under pressure. Disruption is not coming from competitors alone; it’s coming from expectations. 

Here’s the truth: your audience doesn’t remember who had the flashiest LED wall. They remember how you made them feel.

Whether it’s a demo, a drink, or a VR headset—experiences attract people. And people drive conversions.