Sport is no longer competing against the rival team. It's competing against everything: The bar for "worth it" has never been higher — and a lot of what's getting labeled as such isn't clearing it. There's a name for that. It's called innovation theater. And NSF made clear it's everywhere.

Our strategists spotted all the trends and translated them into actionable insights for marketers in every industry.

At CES 2026, Czarnowski Collective partnered with some of the world’s most forward-thinking brands to help ensure their ideas didn’t just land, but resonated. From agriculture to consumer tech to AI-driven ecosystems, our work this year focused on one thing: turning complex futures into experiences people could immediately understand, explore, and remember. Here’s a closer look at three Czarnowski-produced exhibits that helped shape the show floor.