We went to CAA SBJ's World Congress of Sports in Los Angeles, and we brought back five signals that every brand builder should be paying attention to.

In a world engineered for frictionless everything, friction is suddenly... appealing. For experiential marketers, this isn’t nostalgia. It’s leverage.

If your sports marketing strategy is still treating female fans as an afterthought (a pink jersey here, a celebrity cameo there) we need to talk. Actually, we need to hand you this Female Fan-First Playbook and back slowly away while you rethink everything.