When the World Cup arrives in 2026, it will bring more than just matches — it’ll bring millions of fans, countless stories, and an unmatched emotional charge. Is your brand ready? Gone are the days when a logo on a stadium wall was enough. Today’s fans crave immersive environments, interactive storytelling, and meaningful engagement that travels beyond the pitch. The brands that succeed won’t just show up at the game — they’ll become part of the game-day experience.