If your sports marketing strategy is still treating female fans as an afterthought (a pink jersey here, a celebrity cameo there) we need to talk. Actually, we need to hand you this Female Fan-First Playbook and back slowly away while you rethink everything.

Our strategists hit the streets of Austin with badges in hand, eyes wide open, notepads metaphorically ablaze…and they didn't come back empty-handed. Download our SXSW 2026 The Insider Report for the themes that defined the festival, the experiences that stopped crowds cold, and the ideas quietly reshaping what brand experience can and should be.

Senior strategist Caroline Lee went to GDC 2026 and came back with notes on how game developers design for players with arcs, not attendees with badges, and how much smarter experiential could be if we borrowed their tools.